Bootstrap Business Course

Online Marketing on a Shoestring Budget | taught by The Launch4Life Team

Bootstrap Business Course

 Online Marketing On a Shoestring Budget

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Calling all entrepreneurs and business professionals!





  • Do you feel crazy trying to figure out how to use the internet to market your business?
  • Do you feel frustrated when people talk about online marketing and you’re not even sure what that means?
  • Do you feel like a deer in the headlights trying to figure out what type of online products you should buy to help promote your business?
  • Do you wonder how you’re suppose to juggle your online marketing while running your actual business?

All businesses, no matter the size need to embrace online marketing to stay relevant and be successful.

If you feel you are walking through a murky fog with no end in sight, never fear. After completing this course, the fog will lift … leading to more customers, more sales, and more time.


What You'll Get From this Course

Online Marketing is incredibly necessary to the success of your business. It can be overwhelming no matter what anyone tells you. With some simple strategies, taught in baby steps, you will have a better understanding of what’s needed to promote your business online. All this, on a shoe string budget.

In this course you’ll learn:


Why Social Media is a Must

Understanding the power of social media is critical and how to select the right platform for both you and your customers.


Effective Customer Communication

Identifying and learning the right tools to stay top of mind with your customers.


Using Email to Market Your Business

Using your personal email for business is a big no-no and how to utilize a commercial email package effectively.


How to Grow Your Customer List

The “secret sauce” to attract new and repeat customers who want to hear more about you and your business.


After completing this course, you will know how to take advantage of the best online marketing tools without breaking the bank.


The Launch4Life Team
The Launch4Life Team
Your Course Instructors

The Launch4Life team helps business professionals use online marketing tools and social media platforms. Whether you’re a solo-preneur with a single product, or a small business team with a wide range of services, we can help launch your business to the next level.

Our mission is to help you understand everything you need to know to market your business online. We provide courses, coaching, consulting, and custom-built marketing packages to meet your needs.

Gillian Whitney – Communications Specialist & Business Coach
With over 20 years in the Communications and Training industry, Gillian has the skills and experience needed to teach, coach, and mentor clients. As an Instructional Designer, Gillian has developed a wide variety of e-learning courses for students of all ages.

Certifications include:

  • Strategic Intervention Coach Certification - RMT Core 100 Training with Tony Robbins & Chloe Mandanes

Janet Elie – Internet Marketing Specialist
Janet has over 30 years in the Financial Services Industry in marketing and management, coupled with 5 years of intensive dedication to online marketing and social media applications. Janet has coached and trained small business owners on how to adapt to the social media world.

Certifications include:

  • Social & Community Manager Certification - Social Media Mastery with Digital Marketer



Course Curriculum

Introduction
40:27
Welcome FREE
Webinar: Online Marketing on A Shoestring Budget FREE
Best Email Platform for Marketing Your Small Business FREE
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Week 1
60:28
Social Media
Social Media - Video
Social Media - Presentation Slides
Social Media - Worksheet
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Week 2
46:15
Content Marketing - Video
Content Marketing - Presentation Slides
Content Marketing - Course Resources
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Week 3
57:13
Email Marketing - Video
Email Marketing - Presentation Slides
Why We Love MailChimp
Email Marketing - Course Resources
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Week 4
55:16
Lead Magnets - Video
Lead Magnets - Presentation Slides
Sample Lead Magnet
Sample - Lead Magnet Cheat Sheet
Sample Lead Magnet - Email
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Wrap Up
Next Steps
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